Unprecedented Publicity and Promotion Efforts in Overseas Markets

——Organizer’s Promotion in Russia and the Commonwealth of

Independent States Gained wide Attention

After wrapping up successful publicity and promotion campaign in North America, the organizer of “Sino-corrugated 2009” came to Russia and the Commonwealth of Independent States to carry out promotion campaign in middle November. Local industry associations, carton equipment manufacturers, and carton manufacturers had paid great attention to this campaign and responded very warmly to it.

From Nov. 10 to 13, the PAP-FOR Russia 2008 was being held in Petersburg under the organization of Reed Exhibitions. This exhibition was the most largest and professional paper product and package industry event in Russia. It attracted lots of exhibitors and visitors from Austria, Belgium, Germany, Italy, Poland, Holland, America, Finland, France, Switzerland, Japan, and India. At this exhibition, the marketing personnel of “Sino-corrugated 2009” were dispatched to carry out large-scale promotion and publicity campaign which attracted wide attention from corrugated industry of Russia and the Commonwealth of Independent States.

To make it convenient for professional buyers in Russia and the Commonwealth of Independent States to learn about exhibition information, the organizer prepared visiting promotion material in Russian. This promotion material became the hottest publicity material on site. Many carton enterprises in Russia and the Commonwealth of Independent States expressed great interest in “Sino-corrugated 2009” and they hoped to obtain advanced carton market information and see with their eyes at the first time when advanced carton converting machinery is released through this exhibition event. In such a way, they expected to find proper partner around the globe. After learning about the exhibition, many professional buyers from Germany, Italy, America, and Finland also thought it was a precious opportunity which could let them learn about the latest information and current development status of worldwide corrugated industry. They could not miss this opportunity.

The organizer’s trip to Russia gained great support from many professional associations. Brazil Pulp and Paper Technology Industry Association, Finnish Paper Engineers’ Associations had agreed to pass on the exhibition information to their affiliated members. In addition, the organizer also took this opportunity to reach consensus on publicity cooperation with local media of Russia. Quite a few famous media were willing to try their best to support this event and agree to update latest exhibition information in their magazines, newspaper, and websites so as to help readers come to the exhibition.

At present, in order to meet development demand of current market, carton manufacturers in Russia and the Commonwealth of Independent States are constantly speeding up their development pace. While pursing the quality and production volume of corrugated paper board, they have put more demands on the automation degree of equipment. More and more carton manufacturers tend to purchase high-end corrugated carton equipment so as to produce high-quality packaging products. What’s more, the corrugated carton markets in Russia and the Commonwealth of Independent States are quite stable and show satisfactory upward trend. Considering the excellent market status, carton manufacturers in Russia and the Commonwealth of Independent States are deeply interested in Chinese corrugated carton equipment with high price performance ratio. At the same time, they highly appreciate the excellent and timely service of Chinese carton machinery manufacturers.